Category Archives: outcomes

Deliver on Brand Promises

As a leader, attracting followers is all about creating brand promises and delivering them. This means leaders must do what they say—and more—to exceed the expectations of others. Genuine care for others and strong people skills are vital. In essence, leadership is the ability to achieve goals through effective, that is to say, healthy, relationships. […]
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Manage Your Message

Most leaders I meet in my work are excellent communicators. And yet, even they have a difficult time coming across the way they intend. Most of us struggle with this. Unfortunately, how a leader communicates reflects on their character, competence and individual brand promise. I’ve been writing about this in recent posts. Communicating with professionalism forges trust. Clear […]
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Your Behaviors Build Your Brand Promise

As a leader, how much of your behavior is based on careful, thought out decisions? How much is spontaneous reaction? It’s an important question, as leaders are primarily known for how they act, especially in tough and trying situations. This goes both positively and negatively. The leaders I know who have a strong brand promise […]
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Are You Looking Forward to 2021?

This has certainly been an “interesting” year. You know what that means, don’t you? Interesting is a clever euphemism for just plain terrible, troubling, turbulent, and torrential. The year of 2020 is the gift that keeps on giving. We have had a pandemic, politics in a fractious environment, riots, protests and even murder hornets. It […]
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What’s Your Story?: Your Individual Brand Promise

During the many years that I spent waiting in airport lines, I frequently found myself playing the game, “What’s Your Story?” You know the one: you try and guess a person’s profession or position based on how they look and act. Based on the reading and conversations I’ve had over the years, I know I’m […]
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Check Your Mindset

I’m sure you’ve noticed that for some leaders, identity is defined from the outside-in, and requires external validation in one of three ways: relationship strength, intellect, or results. I think this is partly due to cultural messaging that occupation determines identity, and productivity indicates value. Technology often reinforces this mindset. Leaders can be accessed virtually […]
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Mastering Leadership: Lead with Intention

Leaders are facing unprecedented levels of stress, dysfunction and disappointments, taxing their energy and productivity. Some leaders have even shared with me that keeping up with the chaos has become an acceptable achievement. But great leaders are strategic about their time and energy. They lead with intention. You see, leaders can’t be busy just to […]
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Hone Your Attention to Master Leadership

One of the problems people have in mastering leadership is the tyranny of the urgent—it’s difficult to think about the future and where you want to go when you’re focused on staying afloat. But when you hone your attention, you keep that from happening. It’s how great leaders focus on the things that matter most. […]
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Create a Framework to Master Leadership

As a leader, what does it take for you to be successful, and have the career and life you really want? From what I’ve seen, I believe we need to create a framework for clarity. I introduced this in my last post. You see, clarity of mind stands as a basic framework to hang other […]
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Leaders Who Devalue Employees: 3 Signs

Even seasoned leaders can have a lack of self-awareness, unacknowledged weaknesses and leadership liabilities. I’ve been writing about this in recent posts. Why? A surprising number of workers claim that their supervisors don’t value them: that they are treated like subservient slaves. It is a significant reason why people quit their jobs. As a popular […]
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