Your Behaviors Build Your Brand Promise

As a leader, how much of your behavior is based on careful, thought out decisions? How much is spontaneous reaction? It’s an important question, as leaders are primarily known for how they act, especially in tough and trying situations. This goes both positively and negatively.

The leaders I know who have a strong brand promise have honed their personal skills to be reliable and trustworthy under pressure. They are calm, reasonable and poised. People put their faith in leaders who are a rock in a storm because this represents safety and security.

Leaders who demonstrate transparency and humility build a reputation for being trustworthy. Their brand stands out as a pleasant departure from a leadership norm that lacks these traits. Similarly, a brand of refinement and integrity is admirable. If you are a leader known for doing the right thing, being responsible for your actions, taking the heat and issuing credit, then your brand will rise to the top.

Having confidence in your abilities, based on your competence and experience, is a great brand booster. People can see this in how you speak and carry yourself. However, if this carries over into overconfidence, pride or arrogance, your brand gets tarnished. An experienced executive coach can advise you on the image you portray, and help you reverse any adverse behaviors.

Your Personality Traits

In the work I do as a coach, we spend a fair amount of time assessing personality traits. You see, these can help build a solid brand promise. For example, leaders who are firm, but fair, earn high praise. People want the ability to do their jobs well, and support when conditions prevent it. Fair treatment, acknowledgment and reward are the benefits employees receive from strong leadership brands.

People want leaders who know what they’re doing and can anticipate things that go south; because they do. But no one wants to work for a self-professed know-it-all. Being teachable signals a genuine, caring leader that doesn’t pretend to have all the answers, but knows how to get them.

What do you think? How are your behaviors affecting your brand promise? I’d love to hear from you. You can call me at 704-827-4474; let’s talk. And as always, I can be reached here, or on LinkedIn.

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