Spark, Connect and Ignite: The Power of Purpose

As a leader, how are you connecting with your employees on a personal level? Think about it: if you can’t spark, connect with and ignite your employees, how can you expect customers to become loyal followers? That is the power of purpose: when great leaders connect with our hearts, emotions and what truly matters to us, they inspire action.

I applaud leaders with big-hearted goals, high-minded ideals and higher purposes. Employees need a reason to serve, shared goals, a common cause and focus. They need to know what their organization stands for so they can embrace its stance. Without a fundamental purpose, organizations cannot steer efforts in any general direction.

Leaders are charged with creating a vision of the company’s future. They’re required to disseminate and promote it so others can fall in line. Purpose or mission statements are noble callings to serve, respond to and meet the public’s needs.

A purpose can tell a story, hinge on a legacy or chase a dream. Each unites people as they endeavor to achieve something together. Culture is enhanced by accomplishing something that’s possible only when everyone shares the same purpose.

Spark, Connect and Ignite

The best leaders I know refrain from hitting people over the head with mission statements; it just causes more harm than good. Instead, they offer small, frequent, unobtrusive reminders of their organization’s purpose with frequent encouragement and feedback. Hone your leadership skills to:

  • SPARK: Clearly state individual and collective priorities. People want to know what’s expected of them.
  • CONNECT: Overstate priorities to ensure everyone is in sync. There’s no need to be forceful or indignant. Aim for supportive and motivational.
  • IGNITE: Provide high-feedback training. This allows people to fail and find ways to improve. Culture blooms when people are empowered to learn and grow. Be sure to celebrate small victories.

What do you think? How do you spark, connect with and ignite your employees?  I’d love to hear from you. You can call me at 704-827-4474; let’s talk. And as always, I can be reached here, or on LinkedIn.

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