Most leaders I meet in my work are excellent communicators. And yet, even they have a difficult time coming across the way they intend. Most of us struggle with this. Unfortunately, how a leader communicates reflects on their character, competence and individual brand promise.
I’ve been writing about this in recent posts. Communicating with professionalism forges trust. Clear enunciation, authoritative delivery and considerate expression leave a lasting impression. In addition, communicating with emotional control can reinforce a brand promise.
The best leadership communication is based on facts, not speculation. Speak knowledgably and objectively to reinforce your credibility. Wishful emotion and baseless assumptions create a very poor brand promise. Credible leaders muster the most influence because they gather the most followers. Manage your message with preparation (research), insight (analysis) and diplomacy (tact) to deliver on your brand promise. Read More
Deliver on Brand Promises
As a leader, attracting followers is all about creating brand promises and delivering them. This means leaders must do what they say—and more—to exceed the expectations of others. Genuine care for others and strong people skills are vital.
In essence, leadership is the ability to achieve goals through effective, that is to say, healthy, relationships. Leaders create healthy relationships by valuing others. They are respectful, fair and hold themselves accountable.
In the organizations where I consult, I see employees enjoy working for a leader who treats them like a partner, like an appreciated resource. This promotes a feeling of trust, security and being valued. Leaders who offer these kinds of relationships develop strong and lasting relationships. Read More »